Since I’m “young” (whatever that means) I sometimes get asked to advise on how to disseminate research outputs through new-fangled doohickies like “the social media” (like writing click-baity headlines). This came up in a School Management Group meeting today, in the context of trying to increase visibility and citation rates for papers published by our faculty. It was something that I was quite interested in, so I spent about an hour doing some quick literature searches and then implementing some of what I found. Here’s the gist:Read More »
Wow, six months without a post is the longest I have neglected the blog for a while! I’ve got a couple of posts to write now that the summer is over, but I thought I would start with something that was a bit of a challenge for me over the summer. I spent a couple of weeks in Beijing in August, including five days attending the International Congress on Ecology (INTECOL). Usually, I like to try to promote the work that is going on at conferences and contribute to the general online science community by live-tweeting. The only trouble is that in China Twitter is banned… I came up with two solutions:
Solution 1: VPN
I used a virtual private network to bypass the firewall. That worked pretty well, and while VyperVPN cost about $12 for a month it gave me regular access to the web for the duration of my stay in China. Not bad value. However, part of my reason for going to China in the first place was to exchange ideas with Chinese researchers, and that’s tough if they can’t see what you are tweeting.
Solution 2: Weibo
My second solution, then, was to take to Chinese social media to try to communicate. There is a fair amount of guidance on Twitter and conferences, but I couldn’t find anything on Weibo and conferences. Also, Weibo is very much Chinese (as opposed to global) and so there wasn’t much hope of me communicating in the local language. Still, I tried my best and punted most of my first day of tweets (in English, unfortunately, and one as an experiment in Chinese via Google Translate) out through Weibo as well.
The results were not that surprising… I got a bit of interest on the Twitter feed (interestingly, many many bot accounts, which has never happened before), but very little on the Weibo feed. In fact, I got absolutely no interaction whatsoever. The Twitter feed was completely out of sync with the rest of the planet (or so it seemed), but at least a few people both saw and understood them!
So, what I learned here is that social media is tough to crack in China, even when trying to use local tools. It’s also tough to sign up for Weibo because the authentication uses Chinese mobile phone numbers… Aside from that, the hashtags are a little different (note the “#” at the beginning as well as the end of the hashtag above) and I really never got to grips with finding profiles of people who might be interested and trying to add them to “Weibos”. Has anybody else had any success? Are there academics using both Weibo and Twitter in their social media arsenal?